Ecommerce SEO Basics for SMEs

Where are we now?

We live in a mobile era, where 67% of time spent are on smartphones. The number of online purchases
made through mobile phones is also rising. According to an article by Statista, mobile phone
sales account for around 34% of total online sales in the US from 2017. This number could also rise to
53.9% by 2019. Mobile searches are also highly common, with a whopping 72% of food &
beverage-related searches done over mobile.

Though there is a considerable shift to mobile, desktop and tablets aren’t exactly left behind due to the following reasons. First is that consumers conduct initial searches on mobile, and still make final purchasing decisions using their desktop or tablet. Second is that desktops and tables are utilized for transacting more important matters. While consumers favor using their mobiles for games and social media, they rely on their desktops and tablets for decisions such as purchasing a home or vehicle.

The data above affirms the fact that Ecommerce is an at an all-time high, with online users visiting online
sales platforms on different devices. SME businesses should take advantage of this upward trend by engaging in more user-driven marketing initiatives, such as Ecommerce SEO services.

What is Ecommerce SEO?

Ecommerce SEO refers to Ecommerce Search Engine Optimization. It is the process of optimizing your website’s architecture, design, and content in order to bring in more online traffic and sales. Another name for Ecommerce SEO is search marketing.

Why do I need to invest in Ecommerce SEO?

Online searches still generate the most user traffic to a website. Hence, you should position yourself well on search engines for users to notice you. Also, and more importantly: the key to gaining online users’ trust is being visible and efficient. Ecommerce SEO helps you achieve visibility on the first page of search engine results. Appearing immediately on search engine results makes your company the go-to “person” for an online user’s needs. By making online users’ journey easy and efficient, you get to earn their trust. The third reason is that of the multi-platform purchasing decision trend that’s mentioned above. Finally, it’s the best way to sustain your SME business online.

Can I do Ecommerce SEO in-house?

You can as there are a lot of SEO guides online and have your in-house IT person work on it. Or you could hire another staff member for the job. However, those solutions are too costly and would not guarantee results. You can spend months of training and still not get it right. Hence, it is more viable for SMEs like yours to outsource Ecommerce SEO services to ensure success while being cost-efficient. Ecommerce SEO agencies possess the expertise and cost less than raising your IT department’s salary and training budget or adding a new employee to your roster.

There are a lot of search marketing agencies that provide SEO for Ecommerce website. It’s just a matter of finding one that has experience, expertise, offers customised SEO solutions and delivers truly excellent customer service.

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What Goes into Developing a Mobile App in Singapore?

Developing a mobile app in Singapore is no different from developing an app anywhere else. What you will be getting, if you opt to use a custom mobile app development company, is years of experience using methods that have been proven repeatedly. Think about something that Albert Einstein said – “the only source of knowledge is experience” – and most of the top app company Singapore has to offer employ fully experienced developers and coders. Here’s how they do it, from start to finish:

1. Consultation
The initial step is to talk out your ideas, work out whether they are feasible and what the opportunities are for expanding on those ideas. Without this step, the rest is much harder as it lays the groundwork.

2. User Stories
The features of your app are developed as user stories so that their value can be worked out

3. Specification
Once the initial work is out of the way, they will start work on designing your app and they will provide you with an in-depth specification of your app; how they build it, what is going into it, all the work needed, a visual representation of your mobile app in words. This is the only way that you can see what you are getting and whether it matches your expectations.

4. User Interface Development
The next step is to work out your UI. This is an important part because it is what your users are going to see. Don’t make the mistake of thinking that, so long as it works its fine. People want to see something spectacular, something that makes them want to carry on using that app and brag about it to all their friends. They will produce as many sketches as you need to see to be sure that you are getting what you want and giving permission for your mobile app to enter the development stage.

5. Setting up the Databases and Coding
This is the part of the development that allows your mobile app to be developed for iOS and for Android and it lays the groundwork for the backend to be developed.

6. Application Code
Most developers prefer to use native code for building applications using Java and Swift. This makes it easier to code and keep track of. Often, the backend of a mobile app will be built using Ruby on Rails and this is why you need to have someone who is experienced in several computer programming languages.

7. App Submission
Once your app has been developed and you are happy with everything, the final product will be submitted to the app stores. Getting it into the iOS store and into Google Play Store are the only ways that you can guarantee the success of your app. Your chosen developers will do everything, all the coding, the images, videos, etc., everything that needs to be included and will get it ready for you to submit to the store.

Most Singapore mobile app development companies will provide a guarantee, usually 6 months, in which they will help you to iron out any issues. One such company that you can definitely trust to develop your mobile app is Ambient, Ambient.sg, Web & App Development Agency Singapore & Malaysia.

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A Guide to the Best Laptops of 2018

2018 is drawing near, so a lot of new laptops are being launched in the market. If you’re looking to replace what you have, here are some laptop models rated by tech experts for you to consider. Note that we are not endorsing any of the laptops below.

Lenovo Yoga 920

The Lenovo Yoga 920 was given the highest rating by CNET for 2018. This laptop is a premium 13.9-inch two-in-one laptop with an Active Pen-enabled touch display which is great for use at work. It uses the eighth generation Intel Core i-series processor which allows the laptop to perform at optimal levels and powers its battery for a long period of time. It has 8GB worth of memory and 256GB worth of internal storage. Its ports include three USB-C ports and a standard USB port which you can use to charge your mobile devices even when the laptop is turned off. It also has an audio jack. The only downside to this model is that it does not have an HDMI port and SD card slot.

Dell XPS 13

Laptop Mag rates the Dell XPS 13 as 2018’s best laptop. The 11.98-inch laptop is great for use both at work and for play. Its processor, memory, and storage are the same as the Lenovo Yoga 920, but has a more comprehensive set of ports, including two USB 3.0 ports, a Thunderbolt 3 port, an SD card reader, audio jack, a charging connector and a battery power meter. Its widescreen InfinityEdge display projects sharp images in vibrant colors and has audio loud enough to be heard in a whole living room. Best of all, its battery life can last you 16 hours even when you’re actively using it.

HP Spectre 13

If you’re a student looking for an affordable yet high-functioning ultraportable laptop, then you should consider HP’s Spectre 13. It was rated by T3 UK as 2018’s best ultraportable laptop. This 13.3 laptop features a sturdy wide HD screen built with Corning Glass and a smooth and tactile keyboard perfect for doing schoolwork. Its speakers are powered by Bang and Olufsen technologies. It also has 8 GB worth of memory and 256 GB of internal storage, which is expandable to 512GB. It also has three USB-C ports and a microphone jack.

Just in Case Something Happens

No matter how innovative and sophisticated a laptop is, it is still prone to having problems. When that happens, you need to look for a computer repair shop that you can trust.

When it comes to computer repair Singapore is a place you can rely on. If you need laptop repair Singapore-based users can guarantee you can find a reliable shop to bring your device too. In terms of Macbook repair Singapore has a lot of shops that offer that kind of service as well. Just make sure that the computer repair shop you choose is knowledgeable about the latest laptops, the problems they may encounter and solutions to those problems. Most important of all, the shop should guarantee service so good you need not go back.

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Pomade Hanz De Fuko Quicksand

A Pomade Review: Hanz De Fuko Quicksand

Today we’re featuring a review from The Panic Room, of one of their pomade products, the Hanz De Fuko Quicksand.

Pomade Hanz De Fuko Quicksand

 

Craving the beach bedhead or other gravity-defying look? Pulling an all-nighter and need your hair to look like you fixed it right out of the shower? Hanz de Fuko – Quicksand would be perfect for you!

It is rather unique in that it gives the hair great lift and volume while absorbing oil. The secret? Its gritty formula contains diatomaceous earth, a soft granular rock similar to pumice that sucks up excess oil on the hair and scalp. It offers a matte finish with a high hold and gives amazing texture—even in fine, limp hair.

As the name implies, Quicksand’s consistency is those of very fine sand, but it spreads very well through your hair. Oddly lightweight, it’s great for those who like their hair “the morning after.” As it is a mix of styling wax and dry shampoo, you can use it on second day hair with the benefit of both a shampoo and a holding factor. It stays flexible throughout the day so you can still move your hair around if you’d like.

On mornings when you’re running late for work, you can use it to get rid of the extra oil and create a quick style on the go. When you have more time, you can use it on damp hair with a blow dryer for an extra punch of volume!

Quicksand provides a huge plus in terms of restyling. One full fingertip of Quicksand on dry hair provides solid hold and volume for roughly five hours—after which it will start to loosen up its grip. When you need more hold, just add more to your hair. No need to worry about your hair gets too greasy because as we mentioned, Quicksand is a dry shampoo too! There is absolutely no shine from the product.

The smell is rather hard to describe…. it’s like a quicksand? However it’s on the light side and we never heard our customers complaining about it. It’s also not that easy to wash out—just how beach-goers and swimmers prefers it to be.

Verdict: A very versatile styling product that you should not go without! Read more or get it from The Panic Room.

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Zeeq Smart Pillow: Amazing Device and Latest Kickstarter

Zeeq product has been a big interest for many people on Kickstarter for a while, and then it became available for pre-ordering and beta-versions. This is why our experts decided to invest in one and gather some information about this unique and overall beautiful gadget.

Everyone knows those heated conversations about the quality of sleep. Different apps and desktop programs are widely used by many people all over the globe. Because people want to improve their quality of sleep, this smart pillow immediately got its share of popularity on Kickstarter.

Functions and Features

Zeeq pillow is more than just a lovely device for sleeping. Nevertheless, we want to admit, that even being full of technology inside and out, it remains really soft and comfortable for a nap or a full night sleep. It could very well be orthopedic; you won’t feel any stiffness in your neck or a headache as you wake up. You don’t feel the electronic devices when you lay down, the fabric it’s made of is breathable and have built-in protection from microbes and bacteria. Even so, you still can use your old pillowcase, if you’re attached to it.

But the qualities inside are what actually makes this pillow so good. It does so much more than a regular REM app. It’s able of tracking your sleep cycles and waking you up when you really need it. This pillow ensures you will always have some extra time, as it wakes you up prior to the time you set it on, in the right phase of your REM cycle.

There is a smartphone app that will allow you track your sleeping habits and cycles, so you can see your patterns. If you have some chronic conditions or suffer from the lack of sleep, this will be really useful for you, as you will be able to give that info to your doctor. It can also track your exercising or eating habits if you need this option. Yes, it could be switched off, if you desire.

After we ran a few tests, we noticed that you only need to charge your pillow about once a week, if you use it for 7 days consequently. This makes it a nice choice for busy people or those of us who always forget about those tiny details.

If you’re experiencing any sleeping problems, you will definitely like the music feature a pillow comes with. It allows you to have a better night sleep, connects to your phone (works both for Android and iOS). You also won’t wake up anyone this way, which is important for those people who don’t live alone.

Well, and if you or your partner is a snoring type, you will definitely enjoy the way it can stop those annoying noises at night. A pillow will slightly vibrate (again, it doesn’t interrupt other person’s sleep), but it makes you change your position, so you won’t have to snore. If you experience snoring due to the medical issues, it, unfortunately, won’t work. But for the most people, it will do its job well.

This product will be really useful for anyone who either wants to change some of their sleeping habits or those tired of waking up feeling broken. It’s a good choice that you have to invest in only once, but it will work much better than tons of apps that only prove ineffective.

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Bio Nootropic Energy Supplement: The Best Option Available

Nootropics are getting more and more popular among the Millennials, tired of corporate culture and a rat race. It’s amazing how many products appeared on the market recently, making it almost impossible for a new user to choose something really worthy. This is why we ran some tests and determined, which product, in our opinion, deserves to be called the best one.

What Makes Bio Nootropic Different

  • It really gives you energy.
    Bio product gives you Caffeine and L-Theanine, which seriously differs it from other nootropics. Many brands either give you plain caffeine, which only makes you more stressed and tired. Combining these two elements (it’s scientifically proven) allows you to use your extra energy for clearer focus.
  • It’s really affordable.
    You only have to pay $18 per pack, which will last you a while. You could use it during your busy weeks or hell weeks as vitamins to keep focus and be ready to tackle anything. Otherwise, it’s also good for one-time consumption, this way a pack could last you longer.
  • You feel the difference within minutes.
    When you’re consuming coffee or soda, you don’t feel much difference, but inevitably will feel that you need a second after a while. Bio Nootropic allows you to relocate your energy to different chores and really use it.
  • It also increases your cognitive abilities.
    After we ran a few tests, we realized it doesn’t just increase your energy levels, it actually makes you smarter in some ways. If caffeine usually makes your heart beat faster, without boosting your brain power, Bio acts differently. It will make you able to solve even the hardest tasks you couldn’t do before.
  • It’s non-GMO, gluten-free and organic.
    If you’re worried about harmful elements or toxins, this product is pretty much free of them. It’s fully organic, so you can enjoy it without switching your diet or hurting your personal preferences.
  • It’s as simple as it sounds.
    Usually, you get a product full of different promising ingredients that are all over the box. Bio only includes 2 main components, which might sound simple, but is actually better for your body and more effective. When you’re going for many components, you’re actually getting none of them in the needed amount.
  • It has been tested many times by its developers.
    A big plus for us and anyone is that this product is widely tested by its own developers before it appears on the shelves. This tells you that people creating it actually care about their consumers.

You have to be over 12 y.o. if you decide to take those and probably avoid taking it when pregnant or lactating. Otherwise, those pills are pretty much safe for anyone who can consume caffeine.

After testing, our experts discovered that you probably should also consume as much water as possible when you’re taking this product (caffeine might cause dehydration). For those worried, it also doesn’t make you feel “high”, you just feel a boost of energy and power. That could become a nice way to start your morning if you eliminate good old coffee routine. We strongly advise you to stay away from consuming coffee if you decide to try Bio Nootropics.

Some people also notice a boost of optimism and motivation, decline of asthenia or states of weakness. Others notice that life becomes overall more pleasant. The effect of those pills won’t decline even after a couple months of usage.

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