If you’re an online retailer, chances are you’ve done SEO. Here are some of the most common mistakes or misconceptions you’ve encountered while optimizing your website.
Thinking that ecommerce SEO content is spam.
Back when search marketing was still in its infancy stage, SEO content looked bad. They read like spam and tacky, too in–your-face marketing. Since then, ecommerce SEO has developed to a better form. Search marketing is now seen as an equally important digital marketing strategy, just as much as social media. Sure, there are still companies that use old, spammy SEO techniques, but there are more practitioners who use legitimate and ethical business practices. These practictioners that provide ecommerce SEO services can help you create quality, authoritative and relevant content any time of day.
Assuming that technical SEO matters more than content.
Ecommerce website owners spend so much time and money on technical audits and sitemap optimization, when the problem might not even be there in the first place. Even if you’ve worked a lot on technical SEO but have little to no quality, original, and relevant content, then you would have few backlinks to lean on. Having a lot of high-quality backlinks pointing to your website is important if you truly want to increase your search visibility, online traffic, and rankings. So you need to create more SEO content. As mentioned in the first point, SEO content has risen from being a spammy eyesore to material that is relevant and easy on the eyes of the user.
Using the same content on your ecommerce website, blog and social media.
Having the same content on your website and other digital channels doesn’t help you rank better. Authentic and quality users will only flock to your website and social media if you have valuable content. On the other hand, if they see the same information, then they won’t see much value in you and leave. To attract and retain authentic and quality users, you need to create different content that is compatible with each digital platform. What’s on your e-commerce website should remain there. Your blog and social media content should contain Ecommerce SEO-friendly copy that links to your website.
Glossing over categorizations.
Having specific product categories in an ecommerce website are crucial. They help customers find what they need easily, save time and have a simpler and more efficient purchasing experience. Simply put, categories improve your online customer service. Developing specific categories is also very useful in terms of SEO. Doing that helps you develop more keywords that will help your website rank higher. Also, more categories can help you create more relevant, quality and even evergreen content for your blog and social media channels.
Doing SEO on your own.
If you want to do SEO for ecommerce website, you have to enlist the assistance of a dedicated and expert Ecommerce SEO team. They can help you address any misconceptions or correct any of your mistakes so that you could finally get your page to rank.