Transforming a solution into a mobile app is a viable way of addressing people’s needs while earning money.
One of the key development decisions is choosing which operation system (OS) your mobile app will run in. The two most popular operating systems are Android and iOS. In this article, we’ll be laying out the pros and cons of developing a mobile app for an Android device.
Largest market share
Android has the largest share in the mobile OS market, with 87.7% of smartphone users on Android. Android also leads the market in two of the largest economies in the world: United States and China. It holds 62% of market share in the US, and 76.4% in China. There are 2 billion monthly users on Android as of February 2018.
Wider install base
Because of the large number of people using Android devices, there’s also a wider install base for you to capitalize on.
A wide consumer base means having users from all parts of the demographic spectrum. Android devices are more popular in emerging markets like Asia, Africa, and South America. Because of its broader demographic market, it’s also possible for you to create apps for every age and interest.
Google and Amazon
Placing your mobile app in two major marketplaces gives you an increased margin for success.
Number of compatible devices
There is a wide range of devices that use Android: smartphones, tablets, laptops, wearables, ad even televisions (AndroidTV) and autos (Android Auto). So if you don’t want to get in the saturated mobile app market, you can develop apps for the other types of devices. The native app market is a better place to explore because it’s less crowded than Google Play.
Open development platform
Android uses an open development platform. That means that the app company you’ll be working with can use a wide range of development software to build your app. An open development platform also allows them to utilize Android devices’ native features such as cameras, GPS trackers and directories to create your app.
Efficient app review process
The app review process takes less than seven days.
Android allows for beta testing so you can address bugs before rolling the app out.
It’s four times less expensive to feature an app on Google Play than on Play Store.
Generates Less Income
Android users are less likely to spend money on apps because they are open-source.
Device and OS Fragmentation
There are literally hundreds of devices you have to configure your app for. OS is fragmented, with 28.1% of users still using Marshmallow 6.0, 22.3% using Nougat 7.0, 6.2% using Nougat 7.1, and 0.3% using Oreo 8.1. The high degree of fragmentation makes Android app development more expensive.
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